Abstract
With the continuous development and progress of society, the reform of higher education is gradually unfolding, and colleges and universities are responsible for the development of education. From the perspective of students' cognition, understanding the law of the occurrence and development of students' cognition is conducive to change the traditional rigid management mode to the development of flexible management mode. In addition, it also meets the requirements of student management to take into account students' cognitive and human needs, and provides guidance for student management in the new era, and enriches the theoretical basis of student management. Based on the educational cognitive theory, this paper conducts a questionnaire survey on College Students' management, and uses SPSS software to analyze the survey data, so as to measure the satisfaction of various management work, and to study the influence of cognitive theory on the management mode of college students in the new period. In the process of design, the questionnaire focuses on students' self-cognition and social cognition, especially the cognition of "the other" in students' social cognition, that is, the cognition of student management work and the cognition of student management workers. The results of the questionnaire survey show that there is a difference between students’ self-perception and the cognition of others, and students’ cognitive characteristics determine how to manage students. Student management workers need to improve the role of “advisors, mentors and helpful friends”. The cognitive characteristics of students determine the changes in student management. The cognitive needs of students determine the content of student management; the cognitive level of students accounts for 34% of the effectiveness of student management.

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