Simple First: A Skeleton for an Evaluative Learning Model
Open Access
- 20 September 2018
- journal article
- Published by Leibniz Institute for Psychology (ZPID) in Social Psychological Bulletin
- Vol. 13 (3), e28761
- https://doi.org/10.5964/spb.v13i3.28761
Abstract
Simple firstis our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is easier to store and retrieve information than to make an inference based on that information; (3) When people encounter an object and memory activates valence that is mentally linked to that object, they consider the activation valid evidence that the activated valence characterizes the object. We demonstrate how these hypotheses generate useful assumptions about Evaluative Conditioning, and open paths for further research on evaluative learning and evaluation.Keywords
Funding Information
- United States-Israel Binational Science Foundation
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