Cocoa is a strategic commodity with an important role in Indonesian economy. Despite being the world's third largest cocoa producer and exporter after Ivory Coast and Ghana, Indonesia still faces a number of problems in production, processing, and marketing. The government issued Permentan Nomor 67/Permentan/OT.140 /5/2014 which aims to improve the competitiveness and added value of Indonesian cocoa, support national cocoa postharvest industries, protect the consumers of unqualified cocoa beans, increase cocoa farmers’ income, and facilitate the tracing for production and circulation deviation. The study aimed to develop a strategic priority recommendation in achieving the goals of Permentan Nomor 67/ Permentan/OT.140/5/2014. The study was conducted in West Sumatra, West Java, East Java, Yogyakarta, and DKI Jakarta from January to December 2016. The study was conducted by survey method and the data was analyzed analytic hierarchy process (AHP). The results indicated that priorities should be put forward on: 1) implementing national regulation on cocoa beans fermentation consistenly and continuously; 2) product diversification with affordable and achievable cost and technology; 3) a massive, continuous, and intensive campaign on social awareness of the importance of sustainable energy; 4) stimulating small to big scale cocoa processing industries; 5) intensification, rehabilitation, and rejuvenation of the cocoa farming to meet the domestic demand for cocoa.