The article deals with the literary essence of the concept of the image of an artist in theimagery system of the work of art. It is defined that according to the level of generalization theimage of an artist can be referred to the literary type, as it concentrates in itself the most essentialtraits and the outlook of the creative individuals of the time, at the same time demonstrates itsuniqueness and originality. Depending on the perspective of the study it can be seen both as animage-character and image-personage.