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The Effect of Country of Origin, Perceived Quality, And Brand Image on the Purchase Intention of Etude House Cosmetics

Cindy Lestari Lie, Innocentius Bernarto
Published: 14 December 2019
Business and Management Horizons , Volume 7; doi:10.5296/bmh.v7i2.15324

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Keywords: cosmetics / purchase intention / Country of origin / brand image / Indonesian / Etude House

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