ГРОМАДСЬКА ДУМКА ЯК ІНДИКАТОР ПРОЦЕСУ ЗДІЙСНЕННЯ ОСВІТНІХ РЕФОРМ

Abstract
Authors upgrade the idea that communicative management methods are coming to the fore in modern society. They require moving to self-organization of society on the basis of public opinion constucting. Previous forming of public opinion provides an opportunity to influence on the promotion of social innovations. Support of such innovations is conditional upon the involvement of civil society participants to the construction of project of such innovations. The results of all-Ukrainian experiment aimed on the forming of positive public opinion regarding educational innovations are presented and analyzed. Public opinion is considered as a tool for the self-organization of society. It performs the function of feedback du­ring the creation of common plan of building the future. According to the approach proposed construction of public opinion goes through two stages: primarily the collective author of future transformations is defining, when the ways of communications between the subjects of society are specifying. On the next stage common sociocultural project, which reveals in the public opinion, is constructed. It was revealed that negative attitude of different social groups' representatives toward social innovations is based on the distrust towards the state as an author of these reforms, which doesn't take interests of other subjects of society into account. However, declared personal interest of participants involved in the experiment gives hope for the possibility of positive changes realization in the educational system.