Abstract
This article discusses what e-commerce marketing is and how it works. E-commerce marketing is a form of internet marketing that makes use of websites to conduct business or promote online merchandise purchases. Although the presence of e-commerce has a number of benefits, it still has a number of drawbacks, namely. The terms e-company and e-commerce refer to business activities conducted across the internet. Via e-commerce, everybody on Earth has the same prospects and chances to compete and prosper in cyberspace industry. The rapid advancement in technology in the 1990s resulted in the proliferation of e-commerce technologies from numerous businesses, culminating in the commercialization of the Internet and the emergence of dot-com firms, or Internet start-ups.