Location based advertisement publishing by using Wi-Fi and QR codes

Abstract

Advertisements are used to attract users and for providing discounts. Many of them use text messages, posters for this purpose. Advertisement on mobile devices is need for the current scenario. In this paper, vendors are not only allowed to edit advertisement but to publish the advertisement to users according to the interest of customer. This is an effective technique as digital advertisement in large commercial malls can be done with low cost. For reaching broad range of target Wi-Fi is used as vendors publish advertisement on customer's mobile phones according to their interest. For finding location of vendors and getting more information regarding deals without any extra efforts QR codes are used which becomes easier for vendors to attract customers by digital advertisement. It also becomes the time saving activity for customers by getting all the deals and locations of vendors without any extra cost by scanning QR codes on their mobile phones. For publishing advertisement to the customers this system is useful for vendors which incurs low cost. And for customers the use of android application was efficient for them to shop with ease and find location of vendors by tracking them. After vising and interviewing vendors and customers they have positive response for adopting the mobile advertisement application and the advertisement display time is also low as devices connected to the access point which has very low cost as compared to the current advertisement system.