THE ROLE AND IMPORTANCE OF MARKETING IN INVESTING IN THE NON-OIL SECTOR
Open Access
- 20 March 2021
- journal article
- Published by RS Global Sp. z O.O. in International Journal of Innovative Technologies in Economy
Abstract
The economy of any state cannot exist in isolation and needs investments, both external and internal. Only by creating suitable conditions for attracting investment, the state will ultimately be able to boast of the accelerated rates of development of all sectors of the economy. This article examines the role and importance of marketing in investing in the non-oil sector. The author reveals the essence of investment marketing, presents the elements of the marketing complex in relation to enterprises that have set themselves the goal of attracting investors.Keywords
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