The development of photography is very rapid and has become a very important need for human life. Many business opportunities can be created through photography, one of them is to support the marketing of a product. Product Photos are one of the factors that support so that merchandise will sold well. So it can be said that photography is a medium of visual communication in promoting products. Pengkok village is one of several villages in the Patuk Gunung Kidul sub-district which has many regional superior products produced by Micro, Small and Medium Enterprises (MSMEs). The activity of promoting superior products from the region is very important to support tourism activities and the economy of the surrounding community, especially in Patuk District, Gunung Kidul Regency. One of the activities to support promotions that can be done is taking pictures of attractive and beautiful products. Not all product photos for promotional purposes are produced from expensive and sophisticated equipment. Understanding photography techniques to take products’ photos is an important part in promoting products that attract consumers' attention. Therefore, there is a need for training in product shooting techniques using a smartphone. For this reason, to meet the needs of partners (BKAD in Patuk District) a Accompaniment/Training on product shooting techniques using Smartphones for MSME products in Pengkok village was held in the form of Community Service activities. The implementers of this service are lecturers of the Informatics Study Program, Adisutjipto Aerospace Technology Institute assisted by several students of the Informatics Study Program. This training is expected to increase the skills of the MSMEs of Pengkok Village in using smartphone cameras to take pictures of their products as marketing support, so that the resulting images/photos look better and attractive to consumers.The result of monitoring evaluation that has been done during the training is, there is 64% skill increase of the MSMEs of Pengkok Village in photography technique to take attractive product photos. Keywords Foto Produk; UMKM; Pemasaran Full Text: PDF (Bahasa Indonesia) References Pradiani, T., “Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan”, Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11(2), 46-53, 2017. Fauzi, A. T., MP, I. G. B., Aini, L. N., & SP, M. S., “Identifikasi Potensi Kawasan Pengembangan Budidaya Tanaman Bambu Di Kabupaten Gunungkidul (Studi Kasus di Kecamatan Playen)”,[Skripsi], Fakultas Pertanian Universitas Muhammadiyah. Yogyakarta, 2016. Pujiastuti, A., Ayuningtyas, A., & Agustian, H., “Pendampingan Pembuatan Video Stop Motion untuk Pemasaran Produk UMKM di Patuk Gunungkidul”, KACANEGARA Jurnal Pengabdian pada Masyarakat, 3(1), 31-36, 2020. doi:http://dx.doi.org/10.28989/kacanegara.v3i1.520. Sudaryanto, Sajati, H., Kusumaningrum, A., Nugraheny, D., Aryanto, S., & Wintolo, H., “Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) di Kecamatan Pathuk Gunung Kidul”, KACANEGARA Jurnal Pengabdian pada Masyarakat, 3(1), 61-68, 2020. doi:http://dx.doi.org/10.28989/kacanegara.v3i1.524. Retnowati, N., Indrianingsih, Y., & Honggowibowo, A., “Pemanfaatan Endorse dan Hashtag untuk Pemasaran Produk Menggunakan Instagram pada UMKM di Kecamatan Patuk Kabupaten Gunung Kidul”, KACANEGARA Jurnal Pengabdian pada Masyarakat, 3(1), 69-80, 2020. doi:http://dx.doi.org/10.28989/kacanegara.v3i1.530 Kodrat Setiawan. 2020. https://bisnis.tempo.co/read/1404306/89-persen-konsumen-disebut-belanja-karena-pengaruh-konten-medsos. Diakses bulan Juli 2021. Sugito, S., “Pencahayaan Kreatif Fotografi Studio Still Life Menggunakan Aksesoris Pencahayaan Buatan Pada Lampu Belajar”, 2017. Wibowo, R. S., “Pemotretan Foto Produk Menggunakan Sumber Pencahayaan Speedlite Dengan Teknik Strobist. Kreator, 4(2), 2017. Widyantoro, A. O., “Perancangan buku Outdoor Lighting For Cycling Photography sebagai Media Pengenalan Teknik Pencahayaan Sederhana pada Fotografer Pemula”, SKRIPSI Jurusan Seni dan Desain-Fakultas Sastra UM, 2013. INDAH, R. M., “Teknik-Teknik Pencahayaan Dan Pose Pada Objek Anak-Anak Untuk Menghasilkan Karya Fotografi (Doctoral dissertation, UNIMED)”, 2019. Setiadi, T., “Dasar Fotografi Cara Cepat Memahami Fotografi”, Penerbit Andi, 2017. Gunawan, A. P., “Pengenalan Teknik Dasar Fotografi”, Humaniora, 4(1), 518-527, 2013. http://dx.doi.org/10.28989/kacanegara.v5i1.1017 Refbacks There are currently no refbacks.