Modern society has entered into a full-scale implementation of the scientific and technological revolution 4.0 and economic globalization. One of the driving forces of the new scientific and technological revolution is the development of information and communication technologies and the introduction of technologies for the transmission and use of information. Today, the problem of legal support for the management of the confidentiality of data used to identify subjects and objects by their unique attributes is relevant. The degree of solving the problem of managing the processes of digital identification data is one of the main factors in the modern development of crossborder e-economy and trade. There is a situation when in Ukraine in all spheres of public life modern information and communication technologies are rapidly introduced in the actual absence of legal institutions for the management of identification and personal data, biometrics, IoT devices and artificial intelligence. A significant complication for the development and operation of identification data management systems is the lack of a single strategy in this area, socio-legal model of public relations, a single classifier of identification data and a single scheme of identification of subjects by identification data, mechanisms for legal rights and responsibilities. projects, legal procedures for biometric identification, methods of identification of IoT devices and artificial intelligence.