The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia
Open Access
- 13 May 2021
- journal article
- Published by Canadian Center of Science and Education in International Journal of Marketing Studies
- Vol. 13 (2), p36
- https://doi.org/10.5539/ijms.v13n2p36