New Search

Export article
Open Access

The Review Study of Halal Products and Its Impact on Non-Muslims Purchase Intention

Muhammad Fikry Aransyah, Finnah Furqoniah, Amjad Hamad Abdullah
Published: 30 December 2019
IKONOMIKA , Volume 4, pp 181-198; doi:10.24042/febi.v4i2.5355

Abstract: In a Muslim country, halal products were a norm in the society whereby Muslims in their daily life were not only consuming the halal products. The acceptance of non-Muslims towards halal products is growing as well because of the strict process and laws to follow. It reviews studies and theories on customer’s purchase intention on halal products and the concepts of price, awareness, availability, safety, ingredients, and quality of the halal products, which affect their purpose to buy from the perspective of non-Muslim. Fifty research article from 2009 to 2019 was chosen for this research. Besides, the halal products are also being monitored, certified, and enforced by the government. Halal products with certification will automatically gain the confidant of the consumers without any doubts. There are many types of research being conducted about the halal industry, but there is limited research being conducted to explore the non-Muslim consumers' purchase intention on halal products.Keywords: halal products, purchase intention, non-muslim, literature review
Keywords: safety / Halal Products / Reviews Studies / Muslims Purchase Intention

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "IKONOMIKA" .
Back to Top Top