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Latent Functions of Brands and Brandings

Hamid Tahmasebifard, Mohammad Mahdi Pouyan, MahdiE Mirzaagha
Business and Management Horizons , Volume 6; doi:10.5296/bmh.v6i1.12840

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Keywords: paper identifies / Negative Functions / Latent Functions / Functions of Brands and Brandings / effects of brands

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