Abstract
The era of intelligent business has come. Under the dual driving of network collaboration and data intelligence, many enterprises and their products will evolve into C2B mode. Based on the perspective of supply chain, this paper will provide a new angle of view in analysis, and broaden the idea of achieving C2B mode by the utilization of intelligent data, in which also includes the main ways to obtain the personalized needs of massive user, the means to achieve accurate positioning of customer requirements; the key steps to realize the connection between users’ personalized requirements and Business side factories on the industrial chain; the principle of “customization-massing” to realize the enhancing of profitability by customized production of personalized products, and the future intelligent data of the embodiment of innovation has become an important breakthrough point in the development of C2B.