The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
- 18 September 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 29 (1), 13-34
- https://doi.org/10.1057/s41262-021-00251-9
Abstract
No abstract availableKeywords
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