The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
Open Access
- 21 June 2022
- journal article
- research article
- Published by Vilnius University Press in Organizations and Markets in Emerging Economies
- Vol. 13 (1), 96-116
- https://doi.org/10.15388/omee.2022.13.72
Abstract
The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economiesKeywords
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