Drivers of Performance Indicators for Success of Green SCM Strategy and Sustainability Performance

Abstract

This study sought to identify drivers of performance improvement indicators for GSCM strategy in Alban Al-Youm Company in Jordan and hence the impact of this strategy on sustainability performance through innovation strategy. Quantitative data were collected from a sample of participants from Alban Al-Youm Company in Jordan by a questionnaire-base survey to analyze research hypotheses via structural equation modeling (SEM). GSCM strategy success depends on pivotal drivers of performance improvement indicators. Eighteen significant drivers were identified in the current study. Moreover, the results found that GSCM strategy success exerted a significant effect on both innovation strategy and sustainability performance. Principally, innovation strategy mediated the effect of GSCM strategy on sustainability performance. This study is the first one to address performance indicators of GSCM practices in the dairy industry sector in Jordan. The study added knowledge value on the assessment of GSCM strategy performance, its impact on sustainability performance through innovation strategy.