Ike many academic libraries, the University of Texas Libraries (UT) at UT-Austin is looking for ways to increase awareness of open educational resources (OER) on our campus. Our university does not have an OER mandate from our central campus administration, so the path towards greater awareness hasn’t been straightforward. We hope that sharing our nascent attempts to start this conversation on our campus, which have included starting a working group, offering faculty workshops, and fundraising for an OER librarian position, will help others begin to champion OER on their campuses.