Sustainability Strategy and Service Quality Innovativeness of Manufacturing Firms in Ogun State
Asian Journal of Interdisciplinary Research , Volume 3, pp 38-49; doi:10.34256/ajir2013
Abstract: The essence of this study is to examine the relationship between sustainability strategy and service quality innovativeness of manufacturing firms in Ogun State.Four objectives, research questions and hypotheses were postulated in order to find to get close to the unknown of the study. Two hundred and sixty-six senior personnel and distributors formed the sample size from thirty-eight (38) manufacturing firms. A self-designed instrument was used for the collection of primary data andPearson Product Moment Correlation (PPMC) was the statistical tool used in analysing the primary data. From the findings of the study it was revealed that there is relationship between sustainability strategy and service quality innovativeness in manufacturing firms in Ogun State. Based on the findings, it was recommended thatmanufacturing firms should keep to the strategic rules of being not easy to imitate, heterogeneity, unique and rare, etc., to enjoy the full benefit of sustainability strategy in the industry. Again, serious caution should be exercise in adopting more than one sustainability strategies at the same time.
Keywords: service quality / manufacturing firms / Ogun State / strategy and service / quality innovativeness / firms in Ogun
Scifeed alert for new publicationsNever miss any articles matching your research from any publisher
- Get alerts for new papers matching your research
- Find out the new papers from selected authors
- Updated daily for 49'000+ journals and 6000+ publishers
- Define your Scifeed now
Click here to see the statistics on "Asian Journal of Interdisciplinary Research" .