ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh transparansi, kepercayaan, dan reputasi lembaga amil zakat terhadap niat membayar zakat secara online muzakki dari generasi milenial. Penelitian ini menggunakan tiga variabel independen, yaitu: transparansi, kepercayaan dan reputasi. Variabel dependen dalam penelitian ini adalah niat membayar (intention to pay) zakat muzzaki. Pengambilan sampel dilakukan dengan menggunakan purposive sampling secara representatif dengan kriteria sampel yang telah ditentukan. Jumlah sampel dalam penelitian ini sebesar 70 responden. Penelitian ini menggunakan alat analisis regresi linier berganda dengan metode OLS (Ordinary Least Square) untuk melihat pengaruh variabel endogen terhadap variabel eksogen. Hasil penelitian menunjukkan bahwa variabel transparansi, kepercayaan dan reputasi mempunyai pengaruh positif dan signifikan terhadap niat membayar zakat secara online muzakki dari generasi milenial. Kata Kunci: transparansi, kepercayaan, reputasi, niat membayar zakat, generasi milenial. ABSTRACTThis study aims to determine the influence of zakat institutions' transparency, trust, and reputation on the intention of millennial muzakki to pay zakat online. The researcher used three independent variables, which are transparency, trust, and reputation. The dependent variable in this study is the intention to pay zakat. This study used purposive sampling, which is done representatively, with predetermined criteria as the data collection technique. The study used 70 respondents. The study used multiple linear regressions with the OLS (Ordinary Least Square). This method is used to find the effect of endogenous variables on exogenous variables. 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