Commercialization Suitability Evaluation of Historical and Cultural Blocks in Beijing, China
Open Access
- 1 January 2021
- journal article
- research article
- Published by Scientific Research Publishing, Inc. in Journal of Service Science and Management
- Vol. 14 (03), 343-352
- https://doi.org/10.4236/jssm.2021.143021
Abstract
Based on the evaluation cognition and taking the commercialization degree of the historical blocks as the object, this paper makes an in-depth discussion on the protection and commercial development and utilization of the historical block, in order to enrich the research field of the protection of the historical and cultural block and provide reference suggestions for the protection practice of the block. Relevant literature and practical experience of protection and development in terms of protection evaluation, commercialization and suitability research at home and abroad are sorted out and summarized, which lays a theoretical and practical foundation for the development of this paper. From three aspects of the inevitability of the commercial development of historical and cultural blocks, the various contradictions caused by improper commercialization and the urgent appeal for the proper commercialization of blocks from the social, economic, cultural and life levels, the necessity of conducting commercial suitability research is put forward.Keywords
This publication has 2 references indexed in Scilit:
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- Correlations between Public Appreciation of Historical Building and Intention to Visit Heritage Building Reused as Retail StoreProcedia - Social and Behavioral Sciences, 2015