Purpose - How to successfully retain short video users and enhance the market competitiveness of short video companies has become an urgent problem in the short video industry. Design/Methodology/Approach - This study selects users on mobile short video platforms as the research object, conducts research from the new perspective and field of brand experience of short video applications, this study adopts the method of combining qualitative and quantitative measurement., studies the relationship between brand experience, perceived value, brand personality and satisfaction, tests the mediating role of perceived value, and explains the role of brand personality in the process of brand experience