Retailers Preference on Various Brands of Fairness Cream in Virudhunagar District

Abstract

Fairness creams play a wide role in cosmetic products. Twenty years back, some of the cosmetic items like fairness cream were considered as luxuries. But now, they have become as essential commodities to the consumers. Everybody wants to maintain a fair and glow in skin, so that they are using fairness cream which helps to maintain a fair and healthy hair. Today the fairness cream marketplace is very jam-packed and ready for action and so numerous companies are trying to capture the market with their contemporary expertise. Each invention is diverse by excellence, cost, perfume, volume, wrapping. The project aims to know about the Retailers preference on various brand of fairness cream in Virudhunagar District. The objective of the project is to study the factors influencing the preference of fairness cream. The data is collected using a structured questionnaire. They were enquired about the fast moving fairness cream, awareness and preference of fairness cream product. The sample size is 105 and a well-structured Questionnaire is used to collect details from the retailers. Percentage Analysis is used to represent data and derive at important findings and inferences.