Exploring the Effects of GDPR on the User Experience

Abstract

With the implementation of the General Data Protection Regulation (GDPR) in the European Union, companies must be able to ensure that applications requesting the user to record personal data inform the user of the purpose for which the data collected is being collected. Furthermore, it is also necessary to ensure the data owner has given his/her explicit consent to the collection of these data and that such consent is recorded. This imperative has required a reworking of the interfaces of the applications. In this sense, this study seeks to explore the policies and practices that are being followed by organizations in designing interfaces. Four case studies were considered in the development of this study to explore this phenomenon in the dimensions of pragmatic hedonic processes of interface design, approaches to collect consent, and how personal data is managed.