PR-Promotion of a Recreational Organization
Open Access
- 13 August 2021
- journal article
- Published by Kemerovo State University in Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
- Vol. 2021 (2), 256-65
- https://doi.org/10.21603/2500-3372-2021-6-2-256-265
Abstract
The article introduces some PR-promotion opportunities for the greenhouse complex of the Tauride Garden (St. Petersburg), which provides a unique historical platform for recreational activities and leisure time. The research featured PR-promotion techniques that can be employed by organizations of leisure and recreation, especially when targeting foreign audience. The author defined key characteristics inherent to leisure organizations and the features of their PR-promotion. The paper contains a SWOT analysis, a review of media statistics, a search profile, and an analysis of the best foreign and Russian practices. The study also involved a survey conducted among foreign citizens visiting St.Petersburg, which made it possible to determine their awareness of the leisure opportunities offered by the Tauride Garden and assess the related level of satisfaction. The author proposes a number of recommendations for PR-promotion of the greenhouse complex of the Tauride Garden among foreign visitors.Keywords
This publication has 2 references indexed in Scilit:
- Basic management principles of the formation of consumer loyalty to brands of regional companiesUpravlenie / Management (Russia), 2018
- History of the glasshouse collections of the Peter the Great Botanical GardenHORTUS BOTANICUS, 2015