New Search

Export article
Open Access


Depy Muhamad Pauzy, Gian Riksa Wibawa

Abstract:This study aims to determine how the effect of price on the decision to purchase Kelom Sheny products in the City of Tasikmalaya. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of prices and purchasing decisions. While empirical research was conducted to determine the relationship between variables through statistical calculations. The technique of collecting data is by distributing questionnaires to 100 respondents randomly (randomly). The objects in this study are all consumers who are around the City of Tasikmalaya. The study used a survey method with a sampling technique using simple random sampling technique. The research data will be analyzed using simple linear regression, and the results of the discussion show that the price variable has a significant effect on purchasing decisions.
Keywords: survey / Tasikmalaya / price / purchasing decisions / using simple / Kelom Sheny

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan" .
Back to Top Top