Analysis of the Cover Image Connotation of Zhangke Jia’s “Ash Is Purest White” from the Perspective of Imagology

Abstract

In the view of image science, with pictures, posters and other ways as the carrier, formed a new form of commu-nication. The emergence of film posters plays a key role in the dissemination of films. As one of the main ways of film publicity, posters promote the audience’s understanding of the plot and the rela-tionship between characters. The poster of the movie “Ash Is Purest White” is also a form of presentation from the perspective of imagology. There are various kinds of posters, but they have the same connotation. Zhangke Jia used posters to show the audience the Jianghu children under the image learning.