An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation
Published: 6 May 2022
Journal of Digital Marketing and Communication , Volume 2, pp 20-24; https://doi.org/10.53623/jdmc.v2i1.71
Abstract: This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making.
Keywords: decision making / Stakeholder Relationships / reputation / trust / strategic / loyalty / discovered / mutual / stronger
Scifeed alert for new publicationsNever miss any articles matching your research from any publisher
- Get alerts for new papers matching your research
- Find out the new papers from selected authors
- Updated daily for 49'000+ journals and 6000+ publishers
- Define your Scifeed now
Click here to see the statistics on "Journal of Digital Marketing and Communication" .