Agroforestry remained a profitable venture across the globe if managed well spatially and temporarily. Farmlands are viable option to practice agroforestry in Pakistan for sustaining farmers’ livelihoods as well as to provide products and services for ever increasing population. This study focusses on how agroforestry is being perceived as profitable enterprise by the farmers in Multan, Punjab Pakistan. Rural areas of Multan were selected for this study and 200 farmers were selected randomly from 10 villages across 02 union councils using multi-stage sampling procedure. The results revealed that agroforestry remained the prime land use system as reported by the farmers (99%) belonging to agropastoral and agroforestry practice. Moreover, agroforestry perceived as high-income system providing variety of product (increased crop and fodder production, variety of products and income) and services (Carbon sequestration, climate amelioration, soil conservation). The study concluded the need for public-private partnership for the promotion of agroforestry in the region.