How big data can enhance business strategies

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings To date, big data has been largely deployed to enhance operational activities. Its effectiveness has inspired growing recognition of its potential in relation to different strategic areas that include supply chain, co-creation, planning and value creation. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.