Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study
Open Access
- 14 July 2020
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 16 (3), 14-25
- https://doi.org/10.21511/im.16(3).2020.02
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
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