Exploring key factors of medical tourism and its relation with tourism attraction and re-visit intention

Abstract

Tourism is a globalized industry. Health, wellness and medical tourism are recognized as one of the most developed and thriving in the tourism industry. The purpose of this study is to explore the key factors of medical tourism and discuss its relation with tourism attraction and re-visit intention. The results reveal that: (1) The key criteria are doctor’s expertise and reputation, health evaluation, international certified doctors and staffs, the safety of medication quality, quality of medical treatment, high healthcare quality, service orientation of medical staff, advanced medical treatment, availability of medications, on-site pharmacy and prescription assistance, waiting time for medical treatment from time to first contact to real treatment, quality of required treatment, and hospital contact information. (2) The key criteria have a significant positive influence on tourism attraction and re-visit intention. (3) Tourism attraction has no influence on re-visit intention.