“Say hello to Halo”: the halo effect in sports
Open Access
- 30 September 2019
- journal article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 15 (3), 116-129
- https://doi.org/10.21511/im.15(3).2019.09
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
This publication has 12 references indexed in Scilit:
- MarktforschungPublished by utb GmbH ,2017
- Halo Effects in Trait Assessment Depend on Information ValencePersonality and Social Psychology Bulletin, 2016
- Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosureJournal of the Academy of Marketing Science, 2014
- Marken und SportPublished by Springer Science and Business Media LLC ,2014
- Die Einflussfaktoren der Markenbewertung im SportPublished by Springer Science and Business Media LLC ,2012
- Mixing Qualitative and Quantitative Methods in Sports Fan ResearchThe Qualitative Report, 1997
- Country Image: Halo or Summary Construct?Journal of Marketing Research, 1989
- Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure.Journal of Personality and Social Psychology, 1986
- Basking in reflected glory: Three (football) field studies.Journal of Personality and Social Psychology, 1976
- Beauty is talent: Task evaluation as a function of the performer's physical attractiveness.Journal of Personality and Social Psychology, 1974