The importance of ethnic minority businesses (EMBs) has been lauded in the entrepreneurship discourse. Building on entrepreneurial orientation theory, this study seeks to understand family influence on the entrepreneurial processes, practices, and decision-making activities in a relatively under-explored social group. The methodological approach in this study involved in-depth interviews with 10 entrepreneurs based in the United Kingdom. This study found strong social identity congruence behaviour of explored entrepreneurs from the point of how their entrepreneurial orientation is family-influence driven. For the entrepreneurs, the family is a central behaviour factor that exerts significantly on their entrepreneurial processes and decision making. As a result, actual judgement and decision making of entrepreneurs may not necessarily be driven by economic logic but largely by family control factors that even exert more significantly on entrepreneurial behaviour. This study contributes to the psychological and family control perspectives on entrepreneurship discourse. This study has two core limitations: it is based on the qualitative approach and explores only one social group. Future research in the form of quantitative studies that also examine other cultural enclaves would therefore help to enhance the causes and effects conclusions suggested in this study.