New Search

Export article
Open Access

Analysis of Customers Acquisition Behaviour of Multiple SIM Networks Among University Lecturers in Southeast Nigeria

Business and Management Horizons , Volume 7; doi:10.5296/bmh.v7i1.14690

Abstract: As the voice-service-market of mobile telecommunication providers fast reaches its saturation amidst increasing competition, its revenue potential to telecom providers continue to decline. Therefore, understanding consumers use behavior portends important strategic consideration for customer acquisition and retention for telecom operators. This study seeks to empirically determine the factors that influence the acquisition of multiple GSM networks by university lecturers in Southeastern universities in Nigeria. Data were generated from a sample of 301 respondents. Three hypotheses were stated and tested using Analysis of variance (ANOVA). The result shows positive relationships between income, social affinity networks, and brand image and consumer acquisition of multi SIM networks. It is therefore, recommended that income, social affinity, and brand image be used as strategic marketing tools to attract customers to acquire a particular network.
Keywords: Behavior / university / Nigeria / affinity / acquisition / Telecom / Customers / strategic / SIM networks

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "Business and Management Horizons" .
Back to Top Top