Improving the effectiveness of prosocial advertising campaigns: Message strategies to increase support from less empathic individuals
- 5 April 2021
- journal article
- research article
- Published by Wiley in International Journal of Nonprofit and Voluntary Sector Marketing
- Vol. 27 (1), e1711
- https://doi.org/10.1002/nvsm.1711
Abstract
No abstract availableKeywords
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