Multi-Criteria Decision Making of Sustainable Adaptive Reuse of Heritage Buildings Based on the A'WOT Analysis: A Case Study of Cordahi Complex, Alexandria, Egypt
This study presents a multi-criteria strategic approach of decision-making in sustainable adaptive reuse by evaluating cultural heritage assets and identifying potential alternatives. For effective preservation, adaptive reuse of heritage buildings is a strategic decision. Whereas adaptive reuse decisions are based on several, sometimes contradictory criteria, in addition to decisions from multiple parties and stakeholders are potentially inconsistent. This research finds that the reuse process should consider many important criteria to expand and enhance the knowledge base. This paper presents a systematic application and analytical method in decision-making for adaptive reuse of heritage Cordahi complex in Alexandria, Egypt. The A'WOT analysis application was used as an analytical tool to obtain results through the integration of a SWOT matrix and an Analytical Hierarchy (AHP) process. The SWOT technique was used to examine the internal and external factors and identify the important strategic factors, then apply the AHP method to prioritize these factors to make them measurable. Then, SWOT priority factors were used to formulate strategies using the TOWS Matrix. The proposed strategy relates to protecting and promoting the importance of heritage and the context, enhance the tourism potential, economic development for the population, interpretation strategy, community engagement, sustainable management, partnerships.