The Effect of Electronic Word-of-Mouth Communication (e-WOM) on the Conspicuous and Materialist Consumption: Research on Generation Z
Open Access
- 10 April 2021
- journal article
- Published by Canadian Center of Science and Education in International Journal of Business and Management
- Vol. 16 (5), p103
- https://doi.org/10.5539/ijbm.v16n5p103