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Rewarding and Punitive Switching Barriers in a Continuous Purchasing Setting: The Impact of Relationship Age

Chi Bo Wong, Ka Li Kelly Wong, Hing Cheong Ng, Chiu Ping Chou
Published: 1 February 2018
Journal of Electronic Banking Systems , Volume 2018, pp 1-13; doi:10.5171/2018.812508

Keywords: Rewarding / Relationship Age / Continuous Purchasing / Purchasing Setting / Punitive Switching Barriers

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