Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types
Open Access
- 13 May 2021
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 17 (2), 58-68
- https://doi.org/10.21511/im.17(2).2021.06
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
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