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Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Minuman Siap Saji Merek Pokka Pada PT Esham Dima Mandiri

Sasta Caroline Silalahi, Ansari Grace Simalongo K. Kintdy
Published: 30 October 2019
Gorontalo Management Research , Volume 2, pp 67-79; doi:10.32662/gomares.v2i2.597

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Keywords: brand image / Business Competition / Merek / Pokka / customer purchasing decisions

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