Relevance of the research work is the analysis of the main features of 3D modeling for further implementation in e-commerce. Namely, the features ofcreating a human body 3D model with the ability to edit personal settings of individual parts of the body, as well as a basic set of clothes to provide amore realistic representation of the model. The features of the 3D model in general were considered in this article. The mathematical analysis of the 3Dgraphics rendering on the 2D monitor and the possibilities of control and editing of such models have been presented. The developed software productallows the user to create an anatomical three-dimensional model of the human body and then adjust it to his needs. The user can apply on createdmodel variety of settings, namely more than 15 different views, with a full package of changes. It is possible to change the size, color of hair,eyebrows, eyes, face, body, legs. Also, the user is able to select the levels of skeletal frame views and additionally can select different backgrounds toprovide a more realistic representation of the model in space. Additional functionality was implemented for more flexible configuration of the model’sface. The user can pre-determine points to select directions or sizes of different parts of the face using settings, displayed on the mouse or touchpadcontrol. After adjustments, the user is able to manage the clothes that he had saved in the shopping cart from the online store, from which he laterproceeded to the online fitting. After the fitting the user can test the creation of animations in 360 degrees of free movement. Finally, the user can go tothe store to pay for the items he left in the shopping cart. Developed software allows improving main metrics of the on-line stores, which has a positiveimpact on increasing the growth of earnings.