The Influence of Timber Types, Assortments, Qualities, Cuttings, Timber Tracts, Prices, Places, and Marketing Expenses on Timber Sales Volumes

Abstract
The timber industry is one source of state revenue that plays an essential role in the forestry sector. However, this sector only grew by 3.66% in the Q4 of 2019, compared to the same period in 2018 by 4.25%. Timber sales also decreased by 5.6% due to several factors such as price adjustments, timber availability, and the quality level of the timber sold. This research aims to analyze the influence of the 4Ps of Marketing, namely products and their attributes in timber type, assortment, quality, cutting, timber tract, price, place, and marketing expenses on timber sales volume in July - December 2019. This research uses secondary data, which are processed using the multiple regression analysis methods. The results of this study indicate that the type of timber (X1), assortment (X2), quality (X3), cutting (X4), timber tract (X5), and price (X6) partially have a significant effect on timber sales volume (Y). Meanwhile, place (X7) and marketing expenses (X8) partially have no significant impact on the timber sales volume (Y). However, simultaneously all these variables have a significant effect on the timber sales volume (Y).