The Influence of Organic Cosmetic’s Marketing Characteristics of YouTube, Instagram, Kakao SNS on Consumer Credibility and Purchasing Intention

Abstract

Purpose - The spread of COVID-19 is increasing interest in un-tact consumption and sustainable consumption. This trend can be shown in the SNS marketing activities of the beauty industry. In particular, it appears that consumers who are interested in organic cosmetics communicate a lot through SNS, so an SNS marketing strategy will be an important means not only for organic cosmetics companies but also for companies that want to launch a new organic cosmetic brand. This research aims to study the influence of organic cosmetic