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IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION – AN EMPIRICAL EXAMINATION
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IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION – AN EMPIRICAL EXAMINATION
IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION – AN EMPIRICAL EXAMINATION
SB
Shantharam B.B.
Shantharam B.B.
PB
P. Balaji
P. Balaji
PJ
P. Jagadeesan
P. Jagadeesan
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30 April 2019
journal article
Published by
IAEME Publication Chennai
in
JOURNAL OF MANAGEMENT
Vol. 6
(2)
https://doi.org/10.34218/jom.6.2.2019.036
Abstract
No abstract available
Cited by 2 articles