Purpose - Despite the importance of human service at the festival, only a small number of studies have been conducted. This study aimed to reveal the relationship between the festival human service and experiences. Design, data, and methodology -The human service quality factors affecting visitor experience were extracted from Boryeong Mud Festival, resulting in a factor of ‘human service’ and experience factors were two factors of ‘affective’ and ‘cognitive.’ A total of 213 useful responses were collected at the festival venue and th data was analysed by SPSS win ver. 21.0 program for factor, reliability, frequency, ANOVA and regression analyses. Result - The results showed that three hypotheses were adapted. First, the ‘human service quality’ had a significant influence on ‘visitor’s experiences’ and ‘future behaviors.’ Second, two festival ‘visitor’s experience’ factors influence positively to all ‘future behaviors.’ Third, the result of ANOVA, Boryeong Mud Festival experience programs have significant differences only two ‘visitor experience’ factors. Conclusions - The results of the study will be particularly helpful in personnel management and marketing during the festival''s operation management and it will contribute to the diversity of the festival''s research subjects.