Abstract
This study sought to investigate certain factors that could contribute to the spread of fake news. A 49-item, researcher-made instrument, which underwent content validation was used in this study. The instrument used a 4-point Likert scale. This instrument was posted online through Google Forms and volunteers were obtained as respondents. The respondents were all adults who use social media and reside in Quezon City, Pasig City and Marikina City as well as from San Mateo and Rodriguez in the Province of Rizal. There were 52 males and 125 females, totaling 177 participants. The results indicate that the respondents have encountered fake news on Facebook, Youtube and Tiktok. The results also show that the respondents do not consider the number of likes, positive comments or shares as indicative of the truth of the social media content. It was also found that the direct sharer such as a family member, a relative, a present or former classmate, a friend, a present or former coworker, a teacher, a job superior, a romantic partner, a fellow church member or church leader, a former school mate and a fellow member of an organization to which they belong, is not a factor that will move them to share the social media news. The respondents also do not immediately believe the truth of a photo or the identity of the individual posting social media content. The results also suggest that the respondents exercise critical thinking practices prior to believing any social media content. The results further show that the respondents do not believe that they have intentionally or accidentally shared any fake news.