Corporate social responsibility: Internet social and environmental reporting by banks

Abstract

The purpose of this paper is to provide further insight into internet social and environmental reporting (ISER) in the Middle East by investigating the ISER of Lebanese banks as well as their greenwashing behaviour and identifying its extent, quality and association with different variables such as profitability, size, religion and other variables. This study adopted a mixed methodology. Interviews were conducted to seek the opinions of banks toward corporate social responsibility (CSR). Content analysis of bank’s websites was used to examine the extent, quality and association of ISER with several bank characteristics. The results show the prevalent use of ISER and greenwashing by Lebanese banks. The most disclosed category of ISER is community whereas the least disclosed is environment. The study found a positive association between ISER and bank profitability, size, leverage and ownership concentration and an insignificant relationship with age and religion. The authors recognise that the sample is small and addresses a single context and that it could have been expanded to other Middle Eastern contexts. However, the study is exploratory focusing on the Lebanese banking sector which is one of the most developed in the region. Further longitudinal studies could also be conducted to complement the work. The process used to measure greenwashing could be enhanced by addressing the materiality of CSR disclosures to stakeholders and the purpose of communicating CSR information. In light of the empirical findings, banks will gain a better understanding of the status and importance of ISER and will understand the risks of greenwashing leading them toward higher standard ISER and more ethical activities which will have a positive impact on the Lebanese economy and society. This study examines almost all aspects of online social and environmental disclosures including the webpage, CSR sections in addition to online published reports, it is an investigation about ISER with reference to Lebanon which has perhaps the most significant banking sector in the Middle East. It tackles the greenwashing issue in a new context and in a different way by examining its association with several variables. The study investigates also the association between religion and ISER which has seldom been tackled in similar studies.