Back in 2016, IDC forecast a ten-fold increase on business data processed globally by 2025. Combine this with increasing regulatory compliance and demand for quality data, then it is perhaps not a surprise to find that many businesses are feeling somewhat over-whelmed by the enormity of the data management and governance task they face. But, don’t despair, there is a compelling business case, both in terms of efficiency gains and tangible financial savings in adopting a strategy for centralising information governance and automating the management of your data. This paper will explore the emerging problem domain of data and look at the business case for use of automated data management tools to better prepare your organisation for the tsunami of data coming its way.